ON THE MEDIA: How natural are nature documentaries?

ON THE MEDIA: How natural are nature documentaries?

Chasing down honesty in BBC’s The Hunt theverge.com, by Elizabeth Lopatto, August 15, 2016 The promise of nature documentaries is that they will show you a world that you otherwise could not see. I will probably never be in a submersible down in the deep, or running...
ON THE MEDIA: Impact of Media on Health in Bangladesh

ON THE MEDIA: Impact of Media on Health in Bangladesh

bbc.co.uk, July 21, 2016 BBC Media Action conducted its first ever randomised control trial (RCT) on the impact of our health programming on audiences. In this blog, we explore some of the methodological challenges of conducting an RCT and ensuring randomisation in...
ON THE MEDIA: Can mass media cause change?

ON THE MEDIA: Can mass media cause change?

bbc.co.uk, July 14, 2016 Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practice behaviors? At BBC Media Action, we have just successfully conducted a randomized control trial (RCT) to investigate this chain of causality in a...