ON THE MEDIA: Impact of Media on Health in Bangladesh

ON THE MEDIA: Impact of Media on Health in Bangladesh

Aug 24, 2016

bbc.co.uk, July 21, 2016 BBC Media Action conducted its first ever randomised control trial (RCT) on the impact of our health programming on audiences. In this blog, we explore some of the methodological challenges of conducting an RCT and ensuring randomisation in...
ON THE MEDIA: Can mass media cause change?

ON THE MEDIA: Can mass media cause change?

Aug 21, 2016

bbc.co.uk, July 14, 2016 Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practice behaviors? At BBC Media Action, we have just successfully conducted a randomized control trial (RCT) to investigate this chain of causality in a...