Dec 1, 2021
Afghanistan’s Taliban rulers unveiled a new set of restrictions on Afghan media earlier this week, banning television channels from showing dramas and soap operas featuring women actors. By imposing new restrictions on the media and female actors, the Taliban...
Aug 24, 2016
bbc.co.uk, July 21, 2016 BBC Media Action conducted its first ever randomised control trial (RCT) on the impact of our health programming on audiences. In this blog, we explore some of the methodological challenges of conducting an RCT and ensuring randomisation in...
Aug 21, 2016
bbc.co.uk, July 14, 2016 Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practice behaviors? At BBC Media Action, we have just successfully conducted a randomized control trial (RCT) to investigate this chain of causality in a...
