Development actors tend to pay media to publish content that often is just their PR material in disguise. It’s time to rethink a practice that undermines both independent journalism and the aid sector’s credibility.
Source: DW Akademie, By Prue Clarke, 27.01.2021, How development actors can help, not hurt, information ecosystems
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Michael called on FCTV to join him in working to educate the public about the importance of who selects and reports our news. Once the public starts hearing from more local voices we will begin to understand what the issues are that need to be addressed. We haven’t yet begun a dialogue based on good information.
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