USAID, by Mark Koenig on Friday, May 1st 2015
Reading the newspaper while sipping morning coffee and settling into an armchair to watch the evening news have long been iconic images — and for good reason. These sources of information are critical to promoting civil engagement and democracy
Today, in advance of the United Nations General Assembly’s World Press Freedom Day on Sunday, we take a moment to reflect on the vital role that journalists and media play in our daily lives and pay tribute to those who have sacrificed their lives for their profession. Operating around the clock, year-round, the media is expected to provide factual up-to-the minute reporting in addition to deeper analyses of societal issues ranging from democratic governance and free and fair elections to disaster reconstruction and reducing preventable diseases.
Over the last 15 years as senior media advisor for USAID’s Center of Excellence for Democracy, Human Rights and Governance, I have observed a recurrent theme of the media as a central hub of information exchange. This seems to be something almost everyone can agree on–ordinary citizens and elites alike, regardless of the issue.
This expectation was recently reiterated in Haiti, when a leading Haitian human rights activist told our USAID delegation that “everything is channeled through the media,” comparing media to a “traffic circle, where all issues must pass.” A former journalist, she understood how the media system in Haiti can be a double-edged sword. While some journalists provide accurate and professional media content, educating the public and promoting progress, others can spread misinformation, increase tensions and even undermine stability.
While in Haiti, we visited seven towns, where local focus groups talked about what they liked and disliked about the Haitian media. Individual opinions differed, but we found widespread appreciation for a few specific areas, such as the recent health information campaigns that helped reduce the spread of HIV/AIDS, cholera and other illnesses.
However, Haitians across the board also expressed clear frustration with the lack of quality local news; they felt that more coverage of social issues and educational content could help the country develop faster. This kind of media, they reasoned, could help people make better life choices and engage citizens in their country’s government and development. Simply stated: People valued the power of knowledge and believed in media as a translator of information and source of empowerment.
Haitians and international representatives across development sectors agreed. A medical doctor noted that “using community radio for prevention is much more cost effective” than treating diseases that could have been prevented. A specialist working to improve food safety nets added: “The more I work on health issues — including nutrition, the more I realize that the main problems arise from the public’s lack of information.”
Throughout the world, USAID supports programs in over 30 countries to strengthen journalistic professionalism, establish media management skills and promote freer media. USAID programs are helping local media systems deliver critical information in diverse areas of development including agriculture, education, health, growth, environmental protection, resource management, conflict mitigation, election reporting and more. In countries struggling to cope with and recover from conflict, USAID also supports peace-building messaging and civil society monitoring.
As the testimony of Haitians suggested, citizens in all countries can be empowered by local media to address the issues they care about. People everywhere — across all development sectors — need trustworthy information and opportunities for public discourse. Access to information is a basic human right — freedom of press is a key foundation of this right. Today, and every day, we applaud the difficult work that journalists and media do and refocus our efforts on how best to empower media systems across the globe.